What we do


Safari Trading Est. (STE) an established and popular company with an excellent track record has been in distribution business since 1992. Within this span of time the company has emerged as one of the leading players in the trading business – backed by efficient planning, a dedicated team of sales & marketing professionals, strategically located warehousing facilities, a robust sales & distribution network and a fully computerized inventory management system.

Safari Trading, moving ahead with a vision to march over competitors, continuously adding value to the brands of its trading partners – aided by marketing research findings and recommendations to accurately identify the critical determinants in competitive trade, has helped some of the leading brands to reach truly great sales heights.

Mission & Vision


“Our priority and commitment at all times is to supply branded products and services of superior quality & value, at competitive prices providing the best value for consumers”. Our all divisions represent wide range of major international brands and products supported by dedicated sales teams. Each division seeks to cater to all customer segments of Qatar’s diverse and multi-ethnic population through further diversification and in recognition of global FMCG trends. Ensuring exceptional product and market knowledge, we excels in delivering objectives of customer satisfaction, principal retention and acquisition, people development and maximum shareholder value. Our professional and experienced Sales team form one of the most efficient and effective sales forces in the country, supported by the Company’s other departments for the importation, storage and distribution of products.

147

Key Accounts

48

CO-OPERATIVES

21

WHOLE-SALE

350

GROCERIES

Our Brands

Addgel
Aeroplane
Aiken
Al-Gazel Foods
Anmol
Ashoka
Be Cookees
Berrak
Cagla
Chandrika
Comix
Coppenrath
Cremica
Enchanter
Fortune Rice
Izzi
Melam
MTR
Natures Own Oats
Output
Paper One
Parachute
Pokoj
Relish Food Products
Salwa
Savory
TEEB
Thali
Wipro
Westfalia
Yummi